Case Study
Location
Sweden
Skills
CEO Reputation Management, Media Relations, Positioning, Writing
SITUATION
The CEO of a six month-old European business incubator wanted news coverage to build company visibility and credibility to increase U.S. and European investments in portfolio companies.
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COMPLICATION
The incubator and its portfolio companies were unknown in either the U.S. or Europe, and had few blue-chip clients.
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ACTION
Business incubators employ experts to advise portfolio companies to enable them to enter the market faster — and wiser — than the competition. Explained to news media why business incubators were an important international trend, and how the company exemplified the trend.
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RESULTS
Secured news coverage in The Wall Street Journal (WSJ.) One of five incubator companies profiled in WSJ article, which included prestigious consulting firms Bain & Company and McKinsey.