CEO of unknown Singapore technology start-up company wanted news coverage to build visibility and credibility to help increase public and investor interest, the number of customers, and sales.
The company and product were unknown. The company had not launched and was unwilling to speak publicly about its product due to concerns that competitors would copy their ideas.
Explained a trend to media - savvy entrepreneurs who used the recession to hire the smartest people to build businesses better and surpass rivals faster. The CEO was presented as an example of this trend to select group of editors and journalists.
Within six weeks secured interviews with and interest from U.S business publications and international blogs including: The Economist, Dow Jones Nightly Business Report, Busnet, Mashable, The Washington Times, The Wall Street Journal, and Wired Magazine.