The CEO of a six month-old, unknown European technology company wanted news coverage to build visibility as a means to build business in the U.S. and Europe.
The company was unknown in either the U.S. or Europe, and had few blue-chip clients.
Explained to news media why shopping via the internet was an international trend, how the company exemplified the trend, and highlighted the products offered for sale by international blue-chip companies.
Secured news coverage in Business Week, The New York Times, and Reuters.
Over 12,000 visitors registered on the company website the day after the news coverage was published — even though the website had not been launched formally.