Benbow International PR

Letsbuyit

London, England

SITUATION

The CEO of a six month-old, unknown European technology company wanted news coverage to build visibility as a means to build business in the U.S. and Europe.

COMPLICATION

The company was unknown in either the U.S. or Europe, and had few blue-chip clients.

RESOLUTION

Explained to news media why shopping via the internet was an international trend, how the company exemplified the trend, and highlighted the products offered for sale by international blue-chip companies.

RESULTS

Secured news coverage in Business Week, The New York Times, and Reuters.

Over 12,000 visitors registered on the company website the day after the news coverage was published — even though the website had not been launched formally.

RESULTS

Over 12,000 visitors registered on the company website the day after the news coverage was published.

MEDIA COVERAGE

SERVICES PROVIDED

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